ABOUT MIKE
I'm an innovative digital media, broadcast and cable executive with a proven track record of driving audience, growing revenue, and leading content creation teams.
My most recent adventure was serving as the Head of Content Strategy for The Weather Company, overseeing day-to-day editorial coverage and strategy for weather.com. I oversaw the editorial and audience engagement teams for one of the world's most trusted brands, with an audience of more than 400 million monthly active users.
Prior to that, I spent more than three years on the television side of the weather business, working as an Executive Producer, Director and Writer for The Weather Channel. I was the showrunner of the popular series "Weather Gone Viral," and led efforts to expand the show from 10 to 22 episodes per season.
I also spent five years at Raycom Media in its Digital Innovation Group, where we created new editorial brands and expanded Raycom’s digital audience and revenue for the company.
My team and I conceived and launched The Southern Weekend, a lifestyle brand focused on food and travel in the South. The initiative included a website, a broadcast television series which aired for three seasons on 65 stations, full digital and social distribution, as well as sponsored content production.
I also spearheaded the creation and launch of 27 Southern Weekend digital franchises at Raycom stations across the country.
I also oversaw Raycom’s Digital Content Center in Atlanta, which produced and syndicated national news and lifestyle content 24 hours a day to support the websites of more than 40 Raycom stations. I led a strategic, data-driven focus on content assessment, video creation and social media to boost audience engagement and revenue.
I joined Raycom from CNN, where he was an Executive Producer for CNN and HLN Program Development.
My team created, developed and helped acquire new programming, identified and evaluated talent for CNN networks, and oversaw the development of pilots, talent tests, and proof of concepts. I was also a CNN Executive Fellow, a year-long leadership program which included a rotation with Turner's New Products Group, focusing on digital properties.
Earlier in my career, I was a senior producer with CNN Productions, where I created, wrote and produced documentaries and instant specials. I was a co-executive producer on “God’s Warriors,” a three-part, six-hour documentary which won Peabody, duPont and Gracie awards. I also produced two “TIME Person of the Year” specials for the network, as well as multiple profiles for CNN’s biography show, "People in the News."